What is Funeral Giving?

Funeral Giving is the leading UK Online Tribute service that offers a special way for bereaved family & friends to send condolences and share memories of their loved ones, including an easy to use in memory donations facility.

Funeral Giving is run by the pioneering bereavement organisation MuchLoved founded in 2000 and a registered UK charity since 2007. MuchLoved has been partnering with leading funeral organisations throughout the UK to help enhance their in memoriam giving services to clients and is an associate member of both SAIF and the NAFD.

Who is Funeral Giving for?

Funeral Giving is designed for funeral organisations interested in offering their clients Online Tributes with an integrated in-memory donations and gift aid reclaim service. The platform is totally customisable and has been specifically developed for organisations such as Funeral Directors, Celebrants, Crematoria, Natural Burial Grounds and bereavement support groups.

Developed over more than a decade in partnership with bereaved families, charities and funeral organisations, it is the complete Tribute and Funeral Giving service for your clients.


Offer first class Memorial Websites to your clients as part of your service. MuchLoved Tributes are beautiful and feature-rich websites enhanced by over 10 years of continuous development. They offer collaboration for friends and family, theming and styling, they support video, music and slideshow uploads from within a range of remembrance and commemoration sections to allow the creation of truly personal and unique tributes.

See more with examples in Tributes


Each Tribute can process in memory donations to any registered UK charities, whether large national charities or small local ones. This includes the facility to effortlessly add multiple charities where requested. All Tributes display the cumulative total in real-time along with full privacy options for donors. As the leading in memoriam organisation in the UK we provide you with the best way for your clients to collect donations for a chosen charity at or around the time of the funeral.

All donations are processed in a secure transaction environment with real-time reporting and notifications for donors and recipient charities as well as a fully automatic gift-aid reclaim service. This means that you can facilitate and encourage funeral giving whilst reducing the normal administrative burden of processing the donations yourself in-house.

See more with examples in Donations


You can promote your Tribute service either as a partnership with MuchLoved or as your own white-labelled service. With this second option the site design is totally transformed to match your brand and features your logo, your graphics and your content; you can even offer your Funeral Giving service from a sub-domain of your own website. The online Remembrance Garden listing your tributes will also appear fully branded & can be tailored to your own design and needs. If you choose, the Tributes can also feature your logo and other links to your website.

We understand how important branding is for many organisations and so our service gives you the flexibility and capability to completely brand the platform as you require.

See more details and examples in Branding

Case Studies

See how leading Funeral Directors and bereavement organisations are already making great use of MuchLoved in their businesses. These Case Studies are the best way to give you a quick overview of how you might use the service yourselves.

To view them, please see Case Studies


The basic Funeral Giving service is free to use whilst the fully branded Optimum service with advanced functionality is offered on the basis of an annual subscription. This enables you to provide the best in-memory donation and Tribute facility, of real value to your clients, at a fraction of the cost and time of building even a simple alternative in-house.

See more details in Costs

Info Centre

We offer a full selection of resources to support you, including literature templates, suggested copy and graphics for use in various media. We also offer a host of practical advice to help you make best use of your Tribute facility.

To view the resources see Info Centre

About MuchLoved and Funeral Giving

MuchLoved is the pioneering internet memorial Tribute site founded by Jonathan Davies in 2000 after he wanted to find a way to better commemorate his brother Philip, who died suddenly aged just 21.

It helps bereaved people cope with their loss through the creation of online memorial websites dedicated to their loved ones. Awarded registered UK charity status in 2007, MuchLoved now hosts special remembrance websites supporting over 140,000 people, many of which are used to underpin in memoriam fundraising efforts to help support a wide range of charities.

MuchLoved has been a member of SAIF since 2008 and a member of the NAFD since 2013. To learn more about the MuchLoved service, please visit our Memorial website


We are really grateful to be endorsed by some of the leading organisations in the Funeral Industry. Thank you so much for your ongoing support.

Unquestionably the leading funeral website service for Funeral Directors and bereavement organisations to choose.

Read the full quote here

Charles Cowling, March 2013